FLORESTA

Brand Identity / Academic work for a fictitious brand / 2024

In this green, dense and immense forest, in the center of Lisbon, there is a peaceful space, in which, despite how complex it may be, it has a simplicity and clarity innate to natural life, whether of the fauna and flora, but also the structure and physical composition of space. This is a space of diversity, whether from the nature and of the form, concept or human thought. Here is where you lose yourself and where you rediscover yourself, where you meet ideals and thoughts, where your mind blooms and grows, where you recover things you lost, and it's where you find new things, things that make you develop and feel good. Of a Social, Cultural and Didactic nature, the Forest is an initiative of the Calouste Gulbenkian garden and foundation with the purpose of providing people who need to add something more to their lives. In this vigorous space, you can mature what is fresh and tender in your mind, you can connect with nature whenever you need it, you can advance your notions of the relationship between man and nature, of their symbiosis that has been going lost for a long time. By investing in this forest, you are investing in yourself and in others who pass through it, because the relationship in this forest is reciprocal, it is one of friendship and a relationship of mutual feelings. This Forest challenges you to grow with it, to explore its paths and ideas, to live with it and with the others who live there. Come exist and feel this Forest.