GINX TV

Brand Identity / Academic work for a existing brand / 2024

This was a project that changes completely the brand identity of the video game channel GINX TV. So, with a disruptive, impactful, retro but current look, this new identity gives a whole new life to GINX TV. The logo was redesigned, and the television separators between breaks were developed to catch the user's attention, giving some satisfaction to both the graphics and sound. We have the idea of glitch, which is associated more to modern games, and we have the CRT effect, which makes us travel instantly to the past. So it's this dichotomy of new and old that this new and experimental brand wants to reflect.